The International Fashion Dream of Two Girls in Xi'an's Intangible Cultural Heritage

The International Fashion Dream of Two Girls in Xi'an's Intangible Cultural Heritage

————The collision between ancient intangible cultural heritage from Xi'an and International Fashion Week

On the evening of October 8, 2019, the World Elite Model Competition China Finals were held grandly at the Beijing Star Avenue Studio. The Elite Model Look (EML) is the most well-known, widely covered, and influential global modeling competition brand in the world today. The competition is fully guided by Elite modeling agency. Since its introduction to China in 1995, EML has been one of the leading fashion symbols in China for many years, and it is also one of the model competitions directly connected to the world's top model competitions in China. "National Cousin" Liu Wen is also a contracted model for the company.

What impressed the international judges on site was a piece from Shaanxi: the "Jin Hui Dui" fashion collection by Feng Jing. This series combines ancient intangible cultural heritage with international fashion cross-border cooperation - perfectly presented by the "Rong · Boundless" brand.

Jin Hui Dui ", also known as" Ba Po Tu ", originated in the Yuan Dynasty and flourished in the late Qing Dynasty. It is composed of stacked fragments of broken cultural relics. Due to the high technical content of drawing brocade ash piles, painters need to be versatile, and calligraphy, painting, and printing are indispensable. In terms of the layout of the painting, it may seem chaotic, but in reality, it is well-organized, with the density, concentration, dryness, and wetness of Chinese painting complementing each other... Very few people are competent, and painting takes time. Generally, a work takes 2 to 3 months to complete, and slower ones take a year or a half to draw one. According to Feng Jing, due to various reasons, the art form of "Jin Hui Dui" has always been niche and even on the brink of extinction.

This form of artistic expression breaks the beauty of traditional Chinese patterns, combining the disorderly arrangement of objects with traditional Chinese realistic techniques to create a quaint and elegant artistic atmosphere. This series uses a drape fabric combined with the "Jin Hui Dui" element to showcase the gentle power of women, presenting a classical fashion sense.

Rongwujie "advocates Chinese traditional culture and is the first fashion brand that truly combines traditional cultural heritage with environmental protection. Through the fashion stage, it brings Chinese traditional culture abroad and onto the world stage. The "Rong · Wujie", "Carrying Sealed Crystals", and "Jinhui Dui" series of intangible cultural heritage fashion appeared in this competition and received high attention from international expert judges.

At the beginning of 2019, the online popular selection of "Your Favorite Intangible Cultural Heritage Works" under the "World Intangible Cultural Heritage Feast" initiated by the World Cultural Business Card Organizing Committee officially began. Two girls from Shaanxi coincidentally participated in the selection together and were awarded. At the same time, two young artists who were originally strangers to each other became acquainted due to the collision of ancient intangible cultural heritage and international fashion.

Feng Jing, also known as Xi Yue and Xiao Feng. A native of Xi'an, Shaanxi, influenced by family education since childhood, deeply loves traditional Chinese culture. I am currently a member of the Shaanxi Artists Association, a researcher at the Shaanxi Charity Calligraphy and Painting Research Association, the president of the Xi'an Intangible Cultural Heritage Protection Foundation, an art consultant at the Shaanxi Investment Brand Marketing Center, and a Shaanxi inheritor of the intangible cultural heritage "Jin Hui Dui" painting technique.

Main experiences

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In June 2017, the work was collected by the 3rd Xi'an International Youth Art Festival in China and awarded the honorary title of "Love Artist" to Feng Jing

In October 2017, Feng Jing participated in the "2017 the Belt and Road Eurasia International Art Exhibition" and won the award of "Outstanding Artist in International Cultural and Art Exchange"

At the end of 2017, "Jinhui Dui" was officially included in the list of intangible cultural heritage in Shaanxi Province

In February 2018, participated in the Xi'an World Expo Park Intangible Cultural Heritage Exhibition and the New Year Excellent Calligraphy and Painting Exhibition

In May 2018, participated in the "Caring for the Elderly, Precise Poverty Alleviation" activity of the Shaanxi Provincial Aging Development Foundation and was awarded the title of "Poverty Alleviation and Elderly Assistance, Caring Person"

In September 2018, participated in the 9th China Western Cultural Industry Expo with works and art derivatives

On April 28, 2019, the "The Most Beautiful April Day in the World - Exhibition of Feng Jing Jin Gray Pile" was held at Xi'an Libang Art Port

On May 28, 2019, Feng Jing went to South Korea to participate in the "Xi'an, China - Gyeongju International Calligraphy and Painting Exchange Exhibition"

In September 2019, Feng Jing's "Jin Hui Dui Series Art Derivatives" became the official designated gift for various sub venues of the Eurasian Economic Forum

Xiao Hua, born in Fuping, Shaanxi Province, graduated from the Fashion Design Department of Xi'an Academy of Fine Arts in July 2003 with a bachelor's degree. I have been starting a business in Shanghai since graduation.

Main experiences

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Established Jimei Fashion (Shanghai) Co., Ltd. in 2013

Established its own brand in 2014, BLVSA/Barweisha

Became a member of the All China Federation of Industry and Commerce/Shanghai Federation of Industry and Commerce/Shanghai Chamber of Commerce in December 2014

Became a member unit of the Xianyang Chamber of Commerce in Shanghai in October 2017

Joined the China National Garment Association in 2017

In January 2018, donated 2000 down jackets to Binzhou City, Xianyang City, Shaanxi Province, and awarded them to caring enterprises

Established Shaanxi Jimei Fashion Co., Ltd. in early 2018

Key cultivated enterprises in Shanghai in June 2018

Joined the board of directors of China Textile Federation in 2018

In October 2018, it was awarded the 3.15 Trusted Consumer Integrity Member Unit

In December 2018, she was awarded the honorary title of one of the top ten outstanding female textile entrepreneurs in China

Joined as Vice President of Shaanxi Textile Association in February 2019

Joined Shanghai Fashion Association in March 2019 as a supervisor

Established in June 2019, Shaanxi Designers Association, Vice President

Established a new brand in 2019: Rong Wujie creates the first brand of national style fashion with environmentally friendly traditional cultural heritage and intangible cultural heritage

Rong in July 2019 Boundless has reached a strategic partnership with the Little Angel of World Peace, executing a professional brand launch that has attracted widespread media attention

In August 2019, it won the online popularity of the top ten intangible cultural heritage works on the World Cultural Business Card, and was awarded the Top Ten Most Popular Intangible Cultural Heritage National Style Works Award

Invited to participate in Qingdao International Fashion Week in September 2019 and won the Best Emerging Designer Award

New Era in October 2019 The ELITE World Elite Model Competition China Finals will be held at the Star Avenue Studio As a strategic partner of this competition, Wujie brand has received high attention from international expert judges

More and more world intangible cultural heritages with regional, ethnic, and non renewable characteristics are quietly disappearing. Intangible cultural heritage carries the crystallization of human wisdom and hard work, has important value, is a reflection of cultural soft power and international competitiveness, and is also the root and soul of a nation. It urgently needs protection, inheritance, and innovation. Designer Xiao Hua's intangible cultural heritage national style fashion, combined with the calligraphy and painting works of intangible cultural heritage inheritor Feng Jing's "Jin Hui Dui Series" elements, has received strong response in the international fashion industry since its debut. The two young artists had multiple exchanges and had a deep understanding of the collision between ancient intangible cultural heritage elements and international fashion. They had a great deal of insight and were very compatible.

By understanding the stories behind art products, more and more people are beginning to appreciate traditional art. People from all walks of life can experience the cultural charm of the ancient city of Xi'an for thousands of years through fashionable clothing. The clothing features ancient Han bricks, vivid hunting scenes from the Han Dynasty, and star totems showcasing China's ancient astronomical achievements, providing a new form of display for traditional culture. People can experience the connotation of Chinese traditional culture with a more relaxed and fashionable mindset. This is precisely the original intention of the cooperation between Feng Jing and Xiao Hua: to constantly infect the city with cultural history, and to subtly infuse the beauty of the city into daily life.

At present, their collaborative works have won multiple international awards and attracted the attention of venture capitalists. They hope that intangible cultural heritage fashion will not only appear on high-end fashion shows, but also enter thousands of households through mass production of the Jin Hui Dui series of clothing. However, the combination of Jinhuidui is just a beginning, just a stepping stone in the transformation of intangible cultural heritage. Xiao Hua and Feng Jing's Pang Xuan's "International Heritage Fashion Dream" is to face the world, promote the great cultural treasures of the Chinese nation, promote the intangible cultural heritage fashion of the most confident Chinese people, and promote the Chinese dream of two Xi'an girls from Shaanxi!

We don't know what kind of flowers the two artists will collide with in the future, but we are still deeply moved by their sincere persistence. There are still too many beautiful cultures in our country that are disappearing or few people know about. We hope that more young artists like Feng Jing and Xiao Hua can preserve, spread, and innovate for us!